From Monday to Saturday,
from 10AM to 7PM
Krizia’s historic flagship store at number 23 of via della Spiga changes look. And makes a statement about the brand’s new course through the structural redesign by Vincenzo De Cotiis, who has transformed it into a light and ethereal container.
His project privileges profiled fibreglass shells coming from old ships with rough cut edges that intentionally maintains rifts and scratches occurred during the production process to show the beauty of imperfection. This special art material, that’s unusual in design, interacts here with more classic and conventional materials like onyx and glass, burnished steel or aluminum alloy and brass to mould the character of the spaces and their furnishings. Using onyx and special fibreglass together there is a perfect balance between sophisticate and precious materials and rough ones. While the basement floor is realized in off-white resin to give a natural feeling of texture.
With its new boutique Krizia launches a totalizing project. Starting from the transparency of the window creates an immediate connection between interior and exterior. The internal is a contemporary black and white space on two levels linked by stairs and lift, with windows and sales areas on the ground floor and storage in the basement and where mirrors and their reflections give a sense of the architectural structure. Furnishings have been reduced to the essential, with ad hoc designed display units in and a few iconic design pieces that evoke art creations. Thus forming the perfect setting for Krizia fashion today.
An architectural orchestration of the palest nuances broken up by inserts of burnished steel and coloured glass of the staircase to reconfigure, open up and expand the confines of space. This flagship store has been turned into a functional pedestal designed to highlight and exalt the concept and construction of the models. A neutral space that, like an art gallery, can adapt to the conception of different display styles.
Krizia Boutique Milano, Via della Spiga, 23
Krizia Boutique Shanghai, B122 Plaza 66, Nanjing West Road
Krizia Boutique Tianjin, Tianjin Galaxy Mall