The first time Krizia (a name borrowed from one of Plato’s dialogues on feminine vanity) showcased her models at a public event was at SAMIA in 1957, and the first runway show was in 1964 at Palazzo Pitti in Florence with a “breakaway” collection, all in black and white, thanks to which she won the “Fashion critic” award.
During the second half of the sixties she helped to ensure that collection presentations moved from Florence to Milan, which thus became the capital of fashion and Italian prêt-à-porter and home to the National Chamber of Italian Fashion for which Krizia is, still today, one of the most important associates.
On Capri in 1971, she received the “Tiberio d’oro” award for her short shorts that were then copied by the top-end fashion segment and rechristened hot pants in department stores worldwide.
Curious about everything and everyone, Krizia fashion is open to art and culture and this has led to love for, englobing of and references, with rapid metabolism, to Schifano’s stars, Kandinsky’s point, line and surface, Fontana’s slashes and Magritte’s surrealism.
To her we owe the 1985 opening of the Spazio Krizia, a multi-function theatre and free meeting place that over the years has hosted the greatest names in international culture such as Sting, Luciano Pavarotti and Andy Warhol. Spazio Krizia was also one of the first venues for the “Fuorisalone del Mobile”, starring internationally famous designers such as Ron Arad and Ingo Maurer.
In 2014, Krizia was bought out by the Marisfrolg Fashion Co. Ltd whose president and creative director is Ms. Zhu ChongYun.
Acquisition of Krizia also included garments from the historical archives which Zhu ChongYun intends to continue studying and enhancing, with the aim of looking to the past to create the future.